Saudi-based Tanmiah Food Company (“Tanmiah” or the “Company”, 2281 on the Saudi Exchange) has launched its new and innovative product, Omega-3 fortified Chicken. This new product is the first to be introduced in the fresh poultry category in Saudi Arabia and the region.
Through plant-based nutrition supplemented with Omega-3 fatty acids, the product launched under the Tanmiah Life sub-brand will be positioned as a high-quality and healthy brand. The new product line offers unique and high-quality healthy products. Tanmiah Omega 3 fresh chicken provides a halal product that offers health benefits and diverse food choices for Saudi Arabian consumers. It is also rich in essential Omega-3 fatty acids, DHA, and EPA, vital for supporting heart, brain, and eye functions, improving consumers' lifestyles, making it an ideal option for individuals and families interested in seeking new, healthy and halal protein options.
This product meets the growing demand for healthy foods rich in Omega-3, which have become an essential part of many consumers' daily diets due to their ability to correct deficiencies and build and strengthen immunity. The new Omega-3-rich product will represent an ideal choice for families looking to live a happier life as it contains a variety of health and vitality benefits.
Ahmed Osilan, Executive Board Member & Managing Director, said: "Tanmiah aims to always be at the forefront of leading companies in developing the food industry in the region and providing healthy food products. Our goal is to provide our customers with healthy and high-quality poultry products. We have launched our first healthy product, Omega-3- fortified chicken, and the first to launch in the Saudi market. Our new Omega-3 fortified chicken is a testament to our commitment to providing the best and most innovative healthy options for consumers in the Kingdom of Saudi Arabia.”
Zulfiqar Hamadani, CEO, comments: "With our new product launch Tanmiah Life Omega-3 fortified chicken, we reinforce our commitment to innovation and providing healthy to improve the quality of life in line with Saudi vision 2030. The new line was developed after extensive research and international studies and showcased Tanmiah’s focus on nourishing consumer’s lives with high quality halal products. We are keen to positively impact the quality of life for Tanmiah Food Company customers."
Tanmiah will launch its new product in several regions of the Kingdom during March 2023 and will be available at major retailers and on Tanmiah’s E-commerce application.
