Twitter’s robust 2022 outlook

Today, Twitter MENA hosted an event in Riyadh for partners highlighting the platform’s plans for the fourth quarter of 2022. Twitter’s Q2 earnings announced a +16% year-on-year growth in average monetizable daily active users (mDAUs) recorded in 2022 (237.8M). This has been reflected in audience’s engagement, with a +39% increase in Tweet engagement and +29% increase in watch time on the platform.

Over the course of 2022, Twitter has continued to globally prioritize and invest in product improvements, research and insights to drive growth on the platform. This has included launches such as Branded Likes, which allows advertisers to own the Twitter Timeline for a 24-hour period and transform the ‘Like’ button into a custom animation using iconic brand imagery. Launched across four key markets globally, including Saudi Arabia, Twitter’s Timeline Takeover has witnessed a +277% lift in recall and +202% lift in purchase and consideration intent when paired with Branded Likes.

Twitter has also rolled-out internal testing of the Edit Tweet feature before expanding to Twitter Blue subscribers in the coming weeks. Through the Edit button, the platform aims for Tweeting to feel more approachable and less stressful, allowing people to participate in the conversation in a personalized way.