The third and final day of the Makkah halal forum, held at the Makkah Chamber of exhibitions and Events Center, under the patronage of Minister of Commerce Dr. Majid bin Abdullah Al Qasabi, with the participation of more than 120 countries, witnessed the holding of two sessions to discuss supporting the global halal market and addressing the growing demand from Muslim consumers, business owners and innovators.The first session, which was entitled ' Innovation in keeping up with market requirements and sustainability trends. The future of the halal food industry' includes several themes, most notably the analysis of market trends and changing needs, the sustainability of the halal food industry, besides innovation in the halal food industry, highlighting the latest technological developments and innovations in the production and manufacturing of halal food, and providing examples of innovations in product design, packaging, and marketing in the halal food industry.It also discussed food security and quality in the halal food industry, reviewed the measures and standards needed to ensure food security and quality in the halal food industry, highlighted the latest technologies and applications for monitoring and tracking halal food products throughout the supply chain, as well as digital transformation and technology in the halal food industry, reviewed the importance of digital transformation and the use of technology in improving the halal food industry, and provided examples of the use of technology such as artificial intelligence, automation and data analytics in the production, manufacturing and distribution of halal food.The first session was attended by the director of the certification unit of 'Halal Control Gmb' Dr. Ali Fanos, the director of the halal quality certification agency in Bosnia and Herzegovina Dr. Damir jahudzic, the chairman of mambras Dr. Mohammed Hussein Al-Zoghbi, the director of sanha Mr. Maulana naflakhi, and the mufti of the Muslim spiritual Council of the Republic of Tatarstan His Excellency Mufti Kamil Hazrat samigulin.On the other hand, the second session, entitled' creativity and innovation in digital transformation applications for the halal industry, was discussed. Modern technology companies for artificial intelligence, augmented reality', with the participation of Mr. Asaad Laith, senior vice president for strategy and business development of Wahed, Ms. Raisa Sia, Orkid Cosmetics, Ms. Raisa SIA, CEO and co-founder of sari platform, Mr. Mohammed Al-Dosari, discussed the digital transformation in the halal industry and reviewed the latest technological developments in the halal industry and how to apply them to achieve digital transformation, in addition to the role of modern technology companies in the halal industry and discuss the impact of modern technology companies, such as artificial intelligence and augmented reality the halal industry and the opportunities and challenges arising therefrom, as The session reviewed the role of creativity and innovation in digital transformation applications, by reviewing practical examples of how modern technology can be used in halal applications and innovation in this field.It is noteworthy that the' Mecca halal Forum', which was held at the Makkah Chamber of exhibitions and Events Center, organized by the Islamic Halal Chamber services (ICHS) and' manafee', concludes its work today (Thursday) amid the presence of more than 200 exhibitors and 3 thousand visitors, representing industry leaders and experts around the world from more than 120 countries.