Beond, the world’s first premium leisure airline, ushered in a new age of luxury air travel with its inaugural flight from Riyadh to the Maldives departing at near-full capacity. This momentous occasion was celebrated with a distinguished event in Riyadh, attended by notable dignitaries and media representatives. Further enhancing the travel experience, Beond announced a strategic partnership with ALTANFEETHI executive private terminal, ensuring an exceptional and seamless journey for passengers right from the outset.This new premium leisure airline promises to transform the skies with its private jet ambiance. The first of its kind, Beond connects travelers from key cities directly to the tropical paradise of Malé, starting with an exclusive route from Riyadh on this momentous day. Beond’s Airbus A319, a masterpiece of aviation luxury with lay-flat beds, represents the pinnacle of comfort and style. Ticket holders can now journey to the Maldives with the intimacy and sophistication of a private charter with a special opening fare of SAR3,860++ for a return trip. This promotional fare is available until 30 November 2023 for travel until 15 December 2023.“Our first flight departing from Riyadh is a powerful affirmation of Beond's vision to revolutionize the luxury travel experience,” said Tero Taskila, CEO of Beond. “Beond seeks to redefine the skies, where luxury, comfort, and exclusivity are not just ideals, but realities experienced by every traveller.”The overwhelming response to the airline’s first flight indicates Beond's potential in redefining luxury air travel. The airline has announced service from Munich, Zurich, Milan, and Dubai, putting Beond on a path to becoming a leader in premium leisure travel.The Maldives-based startup is not just content with changing current travel norms; Beond intends to expand its fleet to 32 aircraft and serve 60 destinations within the next five years, including adding new Airbus A321 jets into their fleet next year.The airline’s niche market strategy focuses on point-to-point luxury leisure connections, with Riyadh being among the first to celebrate direct links to Malé. Beond's bold vision is further set to encompass Milan and Dubai in 2024.Founded by aviation veterans Max Nilov, Tero Taskila and Sascha Feuerherd in January 2022, Beond is a joint venture formed by the investment firm Arabesque and the Maldivian hospitality company SIMDI Group.