‏ In the presence of HRH Prince Muhammad Bin Nasser Bin Abdulaziz Al-Saud, the Governor of Jazan, Vice Chairman of the Board of Directors of the Jazan Mountains Development Authority, Saudi Coffee Company signed a Memorandum of Understanding (MoU) with the Jazan Mountains Development Authority. The signing was also attended by HRH Prince Muhammad Bin Abdulaziz Bin Muhammad Bin Abdulaziz Al-Saud, Deputy Governor of Jazan Region and esteemed delegates from the Public Investment Fund - Yazeed Abdulrahman Ibrahim Al Humaid, Deputy Governor and the Head of MENA Investments and Majid Alassaf, Consumers Goods and Retail Sector Head. ‏Saudi Coffee Company is a subsidiary of the Kingdom’s Public Investment Fund established to transform Saudi Arabia’s coffee industry. At the signing ceremony, Saudi Coffee Company Chairman Fahad Alnuhait, signed the MOU with Dafer Al-Fahad, Director General of the Jazan Mountains Development Authority aimed at developing the Kingdom’s emerging coffee industry and elevating it to a global product. The new signing enables Saudi’s coffee producing region of Jazan, which has been growing coffee beans for over three centuries, with additional resources to boost the capacity of its farms, the quality of its output and the reach of its produce. ‏Speaking at the event Fahad Alnuhait, Chairman, Saudi Coffee Company said: “When Saudi Coffee Company was set up in 2021, our primary goal was to ensure that the national coffee industry is enabled along its entire value chain, from bean to cup. Today, we have taken leaps towards the realisation of that vision, laying the foundations for a world-class coffee industry in Saudi Arabia, making Coffea Arabica from Saudi Arabia a major player in the global marketplace.” ‏The MoU aims to enhance grassroots cooperation between the entities and ensure economic sustainability from the ground up. It will ensurea a robust supply of coffee seedlings from the Authority to the Saudi Coffee Company and a joint commitment to growing local expertise in coffee cultivation. Both entities also pledged to developing national talent through training academies and programmes, with both benefiting from the upskilling of local farmers. ‏Speaking at the signing, Dafer bin Ayed Al-Fahad, Director General of the Jazan Mountains Development Authority said: “We have a strong legacy of coffee cultivation here in Jazan, and this collaboration strengthens the potential of our industry by bolstering our global presence as well as the infrastructural integrity and technical expertise of our local industry.” ‏The signing facilitates Saudi Coffee Company’s plans to boost production capacity by implementing the highest standards and global best practices to empower the national industry’s growth; create new jobs and promote Saudi Arabia’s capabilities to export the highest-quality coffee beans to the global markets. Over the next ten years, the Saudi Coffee Company intends to invest nearly SAR 1.2 billion in to meet this goal. ‏“By building up the local coffee infrastructure, we aim to inspire our community to adopt global best practices, ground-breaking farming techniques and a sustainable approach in order to elevate our product and benefit from global reach,” concluded Karim Chabara, Chief Executive Officer, Saudi Coffee Company said ‏For more information on Saudi Coffee Company, please visit: Saudi Coffee Company