SAUDIA has collaborated with the Saudi Air Connectivity Program (ACP) and Saudi Tourism Authority, to launch four new international destinations: Beijing (PRC), Birmingham (UK), Kano (Nigeria), and Johannesburg (South Africa). Representing a significant expansion program for 2023, the route development follows the national carrier’s signing of an agreement with ACP, and is in line with the program's objective of enhancing the Kingdom's point-to-point air connectivity and its reach to target international markets. By collaborating with airlines to expand their operations in Saudi Arabia, ACP seeks to promote growth and development within the tourism and aviation sectors, working to strengthen the Kingdom’s position as a leading destination for international travel. 'The opening of four new air routes across three different regions is the result of strong collaboration between the Saudi tourism and aviation ecosystems,' said Ali Rajab, CEO of ACP. 'We are proud to have been part of these efforts. These new routes offer a diverse mix of travel opportunities in the Kingdom, unlocking its rich cultural heritage and inviting travelers from around the world to experience the beauty and diversity of this remarkable destination. “Air connectivity will play an increasingly important role in enabling tourism growth and creating new opportunities for businesses and tourists alike. We look forward to building on this momentum to unlock new destinations, and create a brighter future for the Kingdom,” Ali Rajab added. Capt. Ibrahim Koshy, CEO of SAUDIA, highlighted the airline's ongoing commitment to investing in operational expansion. “We are dedicated to continue optimizing our modern fleet to meet current and future expansion requirements,” he said. 'In addition to the recent launch of the new service “Your Ticket, Your Visa” which is the first of its kind in the world has increased airline's competitive position with a market share of 40% for flights and seat capacity in the past year.” Koshy also emphasized the importance of initiatives aimed at increasing SAUDIA's international market share, simplifying and facilitating travel procedures, and enhancing the travel experience for guests. In addition to increasing the Kingdom’s air connectivity, these initiatives also help grow the country’s budding tourism industry while improving its existing Hajj and Umrah-related travel networks.